WomenETC 2013 Speakers
September 1, 2013
Jane McGonigal is a visionary game designer and futurist, and she is harnessing the power of the Internet games in new ways to help solve some of the biggest challenges facing our world today and tomorrow. World-renowned game designer, Inventor of SuperBetter; Author of the New York Times bestseller “Reality Is Broken”.
Jane McGonigal is today’s leading speaker on gamification — the application of gamedesign principles to real-life challenges. She has created games for the World Bank, the Olympic Games, the American Heart Association, the New York Public Library, and many more. Her book is the definitive modern work on gamification, Reality Is Broken: How Games Make Us Better and How They Can Change The World. In this engaging, forward-thinking book, Jane makes the case that the gamer spirit — an attitude of fun, dedicated, collective problemsolving — is our greatest asset as we face the social, economic, and environmental problems century. She argues that game designers are effectively happiness engineers, experts of the 21stin making difficult tasks engaging, and that we should draw on their smarts as we frame the challenges of our time. Jane herself is a specialist in this field, a designer of alternate reality games, where a real-life activity is re-framed as a game.
Players of Jane’s games face challenges as serious as surviving peak oil or establishing local sustainable businesses. And they face them with courage and creativity, inspired by their gameful state of mind. Persistence, energy, collaborative creativity, a sense of purpose in hard work — gamification unlocks all of these powerful attitudes. And, most importantly of all, it restores to contemporary life the kind of heroism and communal striving that most of us struggle so hard to find.
Jane is notable for bringing gaming to the healthcare space. Her best-known project is SuperBetter, a mobile app and web-based game that helps individuals challenge personal healthchallenges (depression, anxiety, chronic pain, stress reduction), and get support from their “allies” — real-life friends and family. With more than 125,000 players, it is currently under study at OSU Medical Center and the University of Pennsylvania. Jane’s other healthcare games include collaborations with the American Heart Association and the Myelin Repair Foundation. She is currently an advisor and affiliate researcher with the Institute For The Future in Palo Alto, California, where she served for four years as the Director of Game Research and Development. Her recent projects include a Games for Healthcare initiative with IFTF and the White House as well as Paths Out Of Poverty, a crowdsourcing game by IFTF for the Rockefeller Foundation.
Mara Urshel has more than 30 years of unparalleled experience developing and marketing luxury merchandise, and is one of the best-known and respected executives in the retail apparel industry. During her 20-year tenure with Saks Fifth Avenue, she was Senior Vice President and General Merchandise Manager, and was directly responsible for the Saks’ divisions representing 41% of Saks’ total volume and 60% of Saks’ total profit. Ms. Urshel was responsible for the merchandising and logistics for 28 new Saks store locations.
Recognized as an innovator in her field, Ms. Urshel is credited with pioneering the development of Saks’ successful women’s private label brands, Real Clothes and The Works, and with identifying and introducing many designers such as Isaac Mizrahi, Donna Karan, Perry Ellis, Michael Kors and others. In high demand for her unique ability to develop original retail programs that consistently generated high sales and profits, Ms. Urshel was subsequently employed by Casual Corner Group and Geoffrey Beene Company in executive management positions, and served as the only American on the Merchandising Board of Japanese retail giant Seibu Department Stores.
After 30 years in the luxury retail industry, Ms. Urshel extended her illustrious career to include ownership and management of Kleinfeld Bridal. Since purchasing the famed bridal store with Ronald Rothstein and Wayne Rogers, Kleinfeld has enjoyed surging sales and success under Ms. Urshel’s hands-on management, which emphasizes unparalleled customer service. She has, along with Ronald Rothstein and Wayne Rogers, led Kleinfeld’s move of to Manhattan. Urshel currently devotes all of her time to managing the Kleinfeld business along with Rothstein, and has been involved in all aspects of planning, building and launching the 35,000-square foot Kleinfeld flagship store in Manhattan as well as expanding the Kleinfeld brand nationally and internationally.
Michelle McKenna-Doyle, Chief Information Officer for the NFL, is responsible for the league’s technology strategy, shared service delivery and management of the league’s corporate technology activities.
Ms. McKenna joined the NFL from Constellation Energy in Baltimore, Maryland where she was the Chief Information Officer. Prior to joining Constellation Energy, McKenna was President of Vision Interactive Media Group, a where she was responsible for marketing, technology, business development, operations and finance. She has extensive experience in the media and entertainment industry as Senior Vice President and Chief Information Officer at Universal Orlando Resort. In this role, she was responsible for the innovation, oversight and leadership of technology at Universal Orlando Resort, including the recent launch of The Wizarding World of Harry Potter. McKenna was also Senior Vice President and Chief Information Officer at Centex Destination Properties. She had a 13-year career with The Walt Disney World Company in a variety of executive positions in Resort Development, Finance, Marketing, Operations and Technology. As Vice President, Information Technology, McKenna led the company’s largest ever technology investment – Destination Disney, a multi-year company strategic initiative to transform the company’s marketing, sales, on-line, and customer relationship management processes. Prior to Disney, McKenna held positions at MetLife and Coopers & Lybrand (now Pricewaterhouse Coopers).
McKenna is a certified public accountant. She holds a bachelor’s degree in accounting from Auburn University and a master’s degree in business administration from the Crummer Graduate School of Business at Rollins College in Winter Park Florida. She lives in New York City and Orlando, Florida with her husband Patrick Doyle and her children Jack (16) and Maggie (15) McKenna. She enjoys golf, boating and race car driving.
Dr. Brown retired from the Department of Energy Labs after nearly 30 years of distinguished service. Her last affiliation was with Oak Ridge National Laboratory as Director, Program Manager/Developer and Strategic Advisor for Global Security Directorate (GSD); the Computer and Science Engineering Division, and the Advanced Cognitive Center (2000-13). Other positions held at ORNL were, Distinguished R&D Staff member, and Group Leader of the Human Infrastructure Group.
On September 12, 2001, following the terrorist attacks on New York, the Pentagon, and the heroic downing of flight 93 in Pennsylvania, she was requested by name by the Under Secretary of Defense for Acquisitions, Technology, and Logistics (AT&L) to be detailed to the Department of Defense (DoD) in support of the war effort, and remained detailed through 2013.
While on DoD staff, Dr. Brown held various Senior Executive and Senior Executive Service positions as: Program Lead for the Human Interoperability Enterprise, Associate Chair for Energy Security, and the NORAD and USNORTHCOM (N-NC) Chair at the National Defense University (NDU), Science Advisor to the Office of the Assistant Secretary of Defense (OASD)-Networks and Information Integration; (visiting) Chief Scientist and Instructor for the Defense Intelligence Agency; Defense Threat Reduction Agency-Advanced Concept Office for Policy and the Office of Research and Development. She was a Distinguished Visiting Researcher at Naval Post Graduate School and she was Senior Consultant to Headquarters, Air Force, A3C (Cyber Division); to the Assistant Secretary of Defense-Special Operations/Light Intensity Conflict and Special Behavioral Advisor to OASD-Communication, Control, Command and Intelligence and the Joint Chiefs of Staff-Joint Operations and Planning.
Dr. Brown’s expertise ranges from exploratory to applied research and studies for policy, strategy, operations, and emerging technologies and capabilities. Her work covers: human interoperability, neuro-behavioral cyber analytics; next generation cognitive-behavioral autonomous systems, progressive social-engineering; innovative behavior methods to asymmetric threats; cross-cultural communication strategies; human/social networking and knowledge interoperability; human cascade effects with respect to cyber/energy security, instrumentation and control engineering design, and human factors and cognitive engineering.
A few undertakings of Brown included: organizer and lead of an Innovative Behavioral Group (2001-03); Principal Investigator/Program Manager of a Big Data/Behavioral-Unified Process Environment project (2006-10); established a Human Interoperability program (2006-12); developed a cross cultural communication strategies leadership course for NATO and US Forces (2006-11) at NDU, Principal Investigator for the DARPA Active Authentication project – A Language Environment for Neuro Cognitive Applications (ALENCA) (2011-13), Study Lead for an Air Force study initiative of Operational Neuro Cyber Forensics (2011-13); and organizer and lead for exercises and conferences as: the Secure Grid Table Exercises on Severe Geomagnetic Storm (2011-12); the Homeland Security Subcommittee on Cyber, Technologies and Critical Infrastructure Briefing for Congressional Members on Severe Space Weather Storms and National Grid (2012); E-Finance Infrastructure Roundtable Exercise (2012); Evolution of Human Threats in Cyber (2011-13), and partnership with George Mason University on Cyber Resilience Recovery Series (2012-13).
Dr. Brown earned a Ph.D. in Human Factors Engineering; her Master of Science degree in Electrical Engineering, and a Bachelor of Science in Computer Science. She has written more than 60 publications, and is author of, “Say It Right, (NLP Focused). She has co-authored chapters in, The Future of Foreign Language Education in the United States: The Entangled Future of Foreign Language Learning, (Chapter 2), and Human Interoperability and High Assurance Systems, Chapter 5, IEEE Publication. She is certified as a Human Factors Professional and is the originator of Neuro Psychometric Analytics™ and Human Cyber Forensics™.
Shaila Ittycheria spent four years at Microsoft, first in a finance leadership development rotation program and then on the M&A team where she ran her own deals. In 2010, she received her MBA from Harvard Business School, where she was also ran the Corporate Social Responsibility interest group. Upon graduation from HBS, she established herself in the NYC startup community, first by helping launch BirchBox in its early days and then by joining LocalResponse, where she ran the half of the company focused on small business solutions.
For Shaila, Enstitute is a solution to a problem that she witnessed first hand as a hiring manager: graduates lack the critical thinking, problem solving, and reasoning skills they need to be successful in the workplace, and they do not have any substantial experience that illustrates their potential. Shaila wants to build a new education model that not only gives students the skills they need, but one that also maximizes human capital potential across the board. Rather than simply letting the name of an academic institution define someone’s worth, Shaila hopes to build a system that maximizes value by focusing on skill based knowledge, developed competencies, and proven work experience.
Lyn McDermid is the Federal Reserve System Chief Information Officer (CIO) and Director of Federal Reserve Information Technology (FRIT). In this capacity, Lyn oversees the System IT strategy, IT investment and spending, and enterprise information security. She also directs the management of national IT operations, project services, and enterprise architecture and standards.
Prior to joining the Federal Reserve in February 2013, Ms. McDermid served as senior vice president and chief information officer of Dominion Resources, a Richmond-based Fortune 500 energy company. She also served as chair of the board of directors of the Federal Reserve Bank of Richmond. McDermid chairs the board of trustees of Mary Baldwin College, is chair of the board of directors of Richmond’s technology council, RichTech, and has served on several state advisory boards. She is also a member of the board of directors of the CIO Forum and a member of the board of trustees of VirginiaFIRST Robotics, serves on the VirginiaFIRST Robotics Advisory Board, and is a lay member of the Third District Committee of the Virginia State Bar. She is serving her second three-year term as a member of the Dean’s Executive Advisory Council for the Robins School of Business at the University of Richmond.
She was named to Computerworld’s list of Premier 100 IT Leaders for 2004, received the 2008 Executive Women in Business Achievement Award and was recognized as one of the Richmond YWCA’s 2010 Outstanding Women. McDermid received her bachelor’s degree in business from Mary Baldwin College and earned her master’s degree in business administration from the University of Richmond. She was also the first woman to enter the Apprentice Program at the Newport News Shipyard, where she completed the Patternmaker’s program.
Kenneth R. Stott has more than 30 years’ experience in information technology and finance. He is currently a Senior Vice President at Bank of America where he is a leader in a major global initiative to design and deliver new risk systems.
Prior to joining Bank of America, Mr. Stott co-founded, Tympany, leading the product development for a ground breaking automated hearing testing device bringing the product from concept to market in just 12 months, and securing 20 patents for hardware, software, and manufacturing processes. The company continues to provide innovative hearing testing solutions globally.
Previously, Mr. Stott was the CIO at Azurix (a global water utility) with responsibility for IT operations supporting 8,000 employees worldwide, providing pivotal leadership in building out corporate systems and integrating eight international acquisitions. Mr. Stott was also a key adviser on technology investments for various venture capital groups.
Mr. Stott has also been the CIO of Koch Petroleum Group a $20B division of Koch Industries and one of the largest traders of crude oil worldwide. While there he championed the modernization of the company’s trading systems and infrastructure and led his team in building trading floors in three countries and delivering new market data, knowledge management, and trading systems.
Mr. Stott has been an IT managing director at Wall Street banks applying his information technology, finance, and accounting skills to trading and investment banking. While there he managed the design and delivery of trading systems, and customer relationship management systems. His groundbreaking work in installing and executing mission-critical systems was recognized in a Wall Street and Technology article that praised him for “innovative delivery of knowledge management systems.”
Mr. Stott began his career at Deloitte and Touché where he was a member of the core team responsible for developing new innovative audit software (named A+), artificial intelligence-based tax software and financial risk management software. In recognition for his innovative work and industry impact Dow Jones recognized Mr. Stott as a “prototypical intrapeneur”.
Katherine Busser is Executive Vice President and Central Virginia Market President for Capital One. An industry veteran, Katherine joined Capital One in 1996 and since that time has led various business operations, including Capital One’s Credit Operations, Direct Marketing Operations; served as the Chief Information Officer for the credit card division, head of Card Infrastructure, head of Bank Operations and Enterprise Payments and most recently as Chief Operational Risk Management Officer for Capital One. Katherine is an active member in the community, with a diverse set of interests that range from economic development to early childhood education. She serves on the Board of the Virginia Bankers Association and is a past board member of The Clearing House Payments Company, LLC. She was appointed by the former VA Governor Tim Kaine to chair the Start Strong Council, which focuses on early childhood education. Katherine’s other gubernatorial appointments include serving on the Board of Visitors for Virginia State University, Board member of the Virginia Commonwealth University Health System and the Virginia Early Childhood Foundation. She recently served as the Chairwoman of the Greater Richmond Chamber of Commerce and is currently the chairperson of the Greater Richmond Partnership. Katherine is also involved with non-profit organizations such as YWCA, Junior Achievement, United Way and Bridging Richmond. Katherine received a Bachelor of Arts degree from the University of Virginia and resides in Richmond, Virginia, with her husband and two children.
Capital One is a Fortune 500 company headquartered in McLean, Virginia, and one of the top ten banks in the United States based on deposits. Capital One has one of the most widely recognized brands in America and serves more than 40 million customer accounts worldwide. It has more than 1,000 bank locations in Texas, Louisiana, Virginia, Maryland and the Washington, DC and New York Metro areas, and offers a broad range of financial products to consumer, small business and commercial customers!
Bob Fowler is the Vice President and Chief Information Officer of Estes Express Lines, a $1.8 billion dollar international freight and logistics company headquartered in Richmond, VA. He is responsible for long term IT strategy and operations for the entire company and its divisions. Additionally, he works closely with executive management on key business initiatives, such as process improvement, cost management, sales strategy and more; making sure IT is adding value through proper alignment with corporate strategy.
Prior to joining Estes, Bob was Director of Infrastructure and Data Management for a $10 billion dollar food distributor, overseeing IT operations and management and responsible for crafting a data management strategic plan for the company. Bob also has experience in transportation asset management and has a background in information technology consulting, sales, and marketing. Bob is active in the baseball community, coaching many teams over the years and working with kids with special needs so that they can enjoy the game of baseball as well.
Bob has a BS in Business Administration and Management from Virginia Commonwealth University and has called Richmond home for over 40 years.
Aneesh Chopra is the former U.S. Chief Technology Officer. As an Assistant to the President, he designed the National Wireless Initiative, helped launch Startup America, and executed an “open innovation” strategy across the government built on private sector collaboration – opening data to transform health, energy and education markets, convening tech leaders to develop consensus standards, and sponsoring prizes, challenges and competitions to tap into entrepreneurial problem solvers.
Chopra previously served as Virginia’s Secretary of Technology and has returned as a Senior Advisor with The Advisory Board Company, a global research, consulting, and technology firm helping hospital executives to better serve patients, where he previously served as Managing Director. In 2011, Chopra was named to Modern Healthcare’s list of the 100 Most Influential People in Healthcare (#39) and in 2008, to Government Technology magazine’s Top 25 in their Doers, Dreamers, and Drivers issue. Chopra earned his master’s degree in public policy from Harvard University in 1997 and his bachelor’s degree from The Johns Hopkins University in 1994.
Dr. Maureen Brown Yoder is a Professor at Lesley University in Cambridge, Massachusetts. A former classroom teacher, she has had thirty years of experience designing and teaching educational technology courses, and developing and directing one of the first fully online master’s degree programs for educators. Dr. Yoder coined the term “Electronic Constructivism” and has written extensively on emerging technologies and how to thoughtfully and creatively integrate them into existing curricula. She has presented nationally and internationally, most recently in Argentina, Ukraine, and South Africa. For the past three years, Dr. Yoder has written the “Buyer’s Guide” column for Learning and Leading With Technology magazine. Her “Emerging Technologies” graduate class for in-service educators is constantly changing, focusing on innovative and promising technologies as well as strategies to promote creativity. Dr. Yoder received her doctorate from Boston University in Educational Media and Technology, her master’s degree in Computers in Education from Lesley University, and her bachelor’s degree from George Washington University, in Washington, D.C. Her presentations are designed to ignite your imagination and leave you with useful resources and thought provoking ideas.
Karen Berger is an aerospace engineer at NASA’s Langley Research Center in Hampton Virginia, where she works in the Aerothermodynamics Branch and focuses primarily on hypersonic wind tunnel and flight testing. She received her BS and MS in Aerospace Engineering from Virginia Tech. In addition to her job with NASA, Karen serves as the Regional Tournament Coordinator for the Virginia/DC FIRST Lego League program, a volunteer run program that is the largest partnership of teams in the country with over 600 teams participating last year. She has volunteered with FIRST Lego League for 13 years, serving in a variety of roles including tournament director, State Head Referee, referee at World Festival and has spent the last 5 years coordinating the 20-25 Virginia and DC regional tournaments and running the Southeast Virginia regional tournaments.
Karen volunteers with a number of local schools, encouraging the inclusion of STEM related activities into the curriculum through hands on engineering activities as well as the use of robotics in the classroom. She serves as the K-12 STEM co-coordinator for the Hampton Roads Section of the American Institute of Aeronautics and Astronautics, where she coordinates and leads volunteers in approximately 10 STEM activities throughout the year, including science fair judging, STEM careers talks, the NASA Langley Day of Education, Egg Drop competitions, and a partnership with a local elementary school that results in multiple visits throughout the year to do a variety of engineering projects with the students. AIAA members volunteer as judges and referees at the local FLL tournaments.
Eileen Malick is a Computer Science Instructor and STEM Educator from Atlee High School in Hanover, Virginia. Her educational background, which spans across teaching the traditional sciences and later working with defense contracting agencies in Washington DC and Newport News, motivated her to return to teaching technology and exploring new extensions where Computer Science becomes the foundation, rather than a mere component, of STEM for promoting 21st century skills. For over a decade Eileen has taught web technologies, mobile phone development with MIT App Inventor, and robotics using various interfaces and the newest bring-your-own-devices (BYOD) technologies. Eileen also pilots career choice programs in Atlee, including the Computer Forensic Science pilot with Longwood University which incorporates specialists from the Computer Forensics and eDiscovery industry to mentor students to pursue these viable careers.
Eileen is the Vice President of the Central Virginia Computer Science Teachers Association (CSTA), Discovery Educator’s Network (DEN) Leadership Council member, and VCU Industrial Advisory Board member. In all of these associations Eileen has been a constant proponent for the importance of Computer Science Education and STEM, teaching multiple levels of Computer Science at Atlee as well as innovating new camps for middle and elementary school students. Her camps include STEM Engineering Academies and Video Game Creation Camps for middle school, and Invention Innovation and Polymer and Nanotechnology camps for elementary school. Her latest pilot camp is the Science Tech of Football Camp for 4th grade to 8th grade, combining Science and Math techniques with a former NFL football athlete to create smarter, faster, and more agile youth football players.
As the tomboyish-parent of an athletic boy and very girly-girl, Eileen’s new challenge is to encourage young women to pursue STEM careers by creating experiences that combine exciting explosive apps with apps that help others and promote individuality. Eileen was the only Computer Science Educator at the initial LEGO Education Advisory Panel (LEAP), and has influenced product development and design, as well as recommend new products to be created, such as LEGO Clear (formerly LEGO Circuits) and LEGO Newton. Eileen has also influenced the development of the latest “game changers” to the LEGO Education robotic product lines, including the LEGO WeDo and new LEGO Mindstorms EV3 system being released this fall. Eileen has been the recipient of many awards for her work. She recently received the 2012 Commonwealth of Virginia Innovative Technology Symposium (COVITS) Governor’s Award for Innovative Use of Technology in Education recognizing her MIT Scratch and LEGO WeDo for High School program as an innovative use of IT to support the unique missions of Virginia’s schools, colleges, and universities. In 2013 she also received the RichTech Educator Award, marking exceptional technology leadership in encouraging students to pursue higher education or training in science, technology, engineering and math.